CHINO, CA 2017 - Health Plus®, a company rooted in a tradition of helping consumers lead a healthier lifestyle, is proud to announce an exciting new modern look for the brand. In addition, most product formulas are being updated to meet the evolving needs of today’s natural consumer.
The goal of the new design is to attract a new generation of natural consumers and to bring attention to the company’s commitment to offering the safest, highest quality, and most innovative dietary supplements on the market.
The first of the newly designed products are expected to begin shipping early 2018, with an official launch of the products debuting their new look and formulas at the Natural Products Expo West in March 2018.
The Health Plus shift in branding and design is focused on what the company believes the modern wellness-seeker is looking for. Easy access to an abundance of information has helped create a more health savvy consumer who is more willing to take a Do-It-Yourself approach to health and wellness.
However, this quest for more knowledge coupled with new products that are continuously flooding the marketplace makes it easy for consumers to become confused. In response, Health Plus has concentrated on a clean, modern look that highlights key natural ingredients and clearly calls out information consumers often seek.
With positive feedback from buyers, Health Plus is excited to be leading the launch with their top selling product – Super Colon Cleanse. In addition to the design changes, most products will be reformulated to give consumers even better products with more of the key ingredients in smaller serving sizes – the same efficacious doses in fewer capsules.
“We’re proud to re-launch these best-selling digestive and detox formulas in updated packaging and with the best possible formulas,” said Sunil Kohli, COO of Health Plus. “We have watched over the years as our natural consumers’ priorities change and are going to continue to meet these needs with revised labels and formulas which make our currently best-in-category products even more attractive to them.”
Individual product changes for the upcoming releases are highlighted below…
Original Colon Cleanse®: New Look, Original Formula
Super Colon Cleanse®: New Look/New Formula
Kidney Cleanse: New Look/New Formula
About Health Plus
Over 30 years ago in the back room of a health food store, Health Plus’ first product, Colon Cleanse, was developed. In fact, Colon Cleanse was so successful it helped create the colon cleansing category in the United States.
Health Plus has remained committed to its roots by offering a full range of products that support wellness and specific organs to promote the health of the entire body. All Health Plus products are formulated using the highest quality raw materials and are manufactured in their own cGMP compliant facility in Chino, California.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.